Understanding that fast fashion is not sustainable is easy. Knowing how and where to find better alternatives is slightly harder. Even when you start looking into the subject there are a few common problems that might arise.
Are oversized hemp pants and batik tunics the picture that comes to mind when you think of sustainable fashion? Sure, there are loads of that out there but today there are alternatives available that offer a wider range of styles.
Finding sustainable clothes that fit your personal style can be hard. You’ve probably spent years cultivating your style and finding stores that correspond to this. You probably know where to go if you want a good white tee and where to go for a party dress. So when you start looking for sustainable options you might find yourself back at zero, having to go through the process of finding your sustainable favorites.
So how can you make the process of finding your sustainable style a bit easier? Firstly, find sustainable influencers whose style you like. They will surely be sharing their favorite brands on their channels so be there and snap it up. Additionally, you could start following your favorite brands on resale apps. It’s still possible to shop your favorite high street favorites, as long as you purchase them second hand. By shopping second hand you save clothes from going to landfills, as well as avoiding using new resources.
Finding clothes that fit is hard enough, to begin with, but if you are plus size the selection of sustainable brands that cater to you will be very slim. Many sustainable brands start very small, meaning only size S-L which leaves most women out. There are however brands that are working hard on being size-inclusive, so don’t think that you have to skip sustainable fashion because of your size!
Some great resources for finding size-inclusive brands:
The price point is definitely higher for sustainable fashion than for fast fashion. This is because better materials cost more, and so does paying a fairer wage for workers.
The best ways to get around the price issue is to rethink how you value and spend money. From fast fashion, we have gotten the view that clothes are cheap and disposable and that it’s okay if a shirt breaks after 4 wears because it only cost us 4€. But the resources behind that shirt was way more expensive than those 4€ and we should strive to extend the life of our garments. So instead of buying five 4€ shirts that last us a total of 20 wears, we should instead invest those 20€ in one shirt that will last us 20+ times. Investing in quality rather than quantity.
Shopping second hand is also a great solution for an affordable and sustainable closet. The prices are cheaper and allow you to stretch your money further than buying new. There are no new resources being used for second-hand items and at the same time, you might be saving an item from ending up in the landfill. Pretty neat, huh?
If you don’t live in a bigger city, chances are there are no physical stores near you that sell sustainable fashion. Thankfully today there are loads of brands that are available for you to shop online!
One issue with shopping online is finding the right size and fit, so to avoid sizing issues, invest in measuring tape to make sure you order the right size. Also, don’t be afraid to contact the shops or brands for sizing help, they want you to find the best fit as well. There is the problem with shipping when shopping online. And while it might feel like a big issue, shipping usually has a small impact on the lifecycle of a garment.
If you don’t feel like shopping online, it’s wise to go for smaller local businesses that produce quality products that will last. Investing in smaller businesses keeps your money from the big corporations, destroying the planet with unethical practices, and benefits the local area.
Knowing which materials, brands or certifications are best takes time and lots of research. Even researchers seem to be unable to say what’s the best choice (except maybe less consumption of newly produced products, I think that one is pretty clear), so how is it possible for us consumers to know?
Once again, I would champion finding stores, influencers, and brands that you can trust and follow their lead. Unless you want to do all the work yourself. Just spending a little time reading up on which fabrics are most eco-friendly can make shopping feel easier. And never feel bad for making a decision based on what you thought was the best at the time. Choose progress over perfection and be kind to yourself.
“Do the best you can until you know better. Then when you know better, do better.” – Maya Angelou