Closet goals for 2019

celia-michon-115006-unsplashFor 2019 I have decided to put up some goals for my closet and shopping. Even though I gave up reading fashion magazines in my late teens, my shopaholic behaviours have stayed. I try to be more mindful of what I consume, but when life gets a bit though I tend to turn to shopping, a habit I am trying hard to break. So this year I am putting up some closet goals for myself.

Using what I have

For the time being I am not fully ready for a capsule or complete minimalism. I tried the 10×10 capsule challenge earlier this fall and I did not really enjoy it that much, however I might try a bigger capsule for a longer time during the year. I am planning on using as many parts of my closet as possible (I started keeping track of what I am wearing about 8 months ago) and the ones that I do not use enough, I will be selling or giving to friends.

Responsible shopping

Regarding shopping, I will be buying maximum 12 things in the year, so corresponding to 1 thing per month of the year. To some this might seem like an insane amount, while to others it’s nothing. For me this is a quite small number and I am trying to minimise my shopping over time, since going cold turkey hasn’t worked too well for me in the past. For these 12 purchases I will not be including underwear/basics, accessories or activewear/sleepwear. However, I will keep those to minimal. No going crazy just because I don’t count them.

Further, I will continue to prioritise quality, longevity, natural materials and that they are second hand or sustainably made when possible. I will do my best to avoid spontaneous shopping and instead plan my needs. I am already working on a shopping list for the coming year, since I need to save up for some of the garments. Another important thing is that I will ONLY buy stuff I love. If it’s not a hell yes, it’s a no!

Questions for shopping

When shopping I will keep some questions in mind to make sure I make sensible purchases.

Does it fit my closet?

The garments should fit with my closet – I should be able to create at least 3 possible outfit combinations with things I already own. No thinking that “this would look great if I only had that”…

Will I wear it at least 30 times?

Have you heard about #30wears? It is encouraging people to wear their clothes for longer. A big portion of the fashion impact comes from the actual use of the garments and by using what we own for longer we can increase the garments impact.

Is this worth the price?

Will the future CPU (cost per use) be low enough to motivate the purchase? If you want to have a CPU of let’s say 2€ then you would have to wear a 200€ coat at least a 100 times for it to be worth the purchase. For this reason I tend to only invest in more expensive garment that I know I will be using for a longer time, like coats, bags and shoes.

Personal development

My last closet goal for 2019 is that I want to learn more about sewing and making my own clothing. In Sweden you have basic sewing classes for 3-6 years in middle school and even though I have made both my own dresses and knitted mittens and embroidered table cloths, I am not near the level I would want to be!

I come from a crafty family and both my mom and my grandma used to sew, knit and crochet everything when they were young and couldn’t afford to buy new. My hopes with this goal is that I will be able to make most of my own clothes, so that I can be in charge of materials and cut and so I can get more tailored items that will not need to be taken in or hemmed.

Do you have any closet goals for 2019? Or are you just going with the flow?

My biggest challenges with sustainable fashion


I am still quite new to the concept of sustainable shopping and conscious closets. Only about a year ago I started to learn more about this topic and more recently changing my own habits. Changing ones habits from being slightly shopaholic and always having new clothes to a more slow lifestyle is hard in itself. Trying to cultivate a sustainable closet comes with additional challenges. Since the world is mainly built on fast fashion and unethical business practices, finding sustainable options can be hard, time consuming and, let’s not forget, expensive compared to regular shopping.

Top challenges

So what are really the main challenges I face when trying to switch over to a more sustainable and ethical shopping habit?

Finding clothing I like

I can be quite picky with style and I tend to like a more expensive and elegant style. With sustainable fashion I feel like a lot of things are either boring and generic, as in all is made super minimalistic in black and white or that everyone is wearing the same Everlane pants, or colorful ethnic fabrics that are just not me. Honestly, I don’t really get the Everlane thing, they are a bit to everyday and plain for my taste, even if I do like some styles. Also they do not really have sustainable fabrics or processes which I would prefer. Also, I do not really feel comfortable in colors, especially when combined with crazy prints. So I tend to feel a bit lost in the middle at times. I have managed to find some brands I like, but they are few.

Finding materials I like

When I happen to stumble onto brands or garments I like, I get disappointed 95% of the time because of material mixes or poly. In my opinion you are not a sustainable brand if you mix in plastic at every chance you get. Sure, there are times when it makes sense, like in socks that would break very quickly without the add in. But in a woolen coat I really do not see the big point in adding synthetics. Synthetics are made from non renewable resources and should not be overused just because it’s cheap. They also make  it impossible to recycle. The fabric recycling techniques available today cannot handle material mixes, only 100% fabrics.

Finding things that are accessible

Taking a normal shopping trip to town or the mall is really not a feasible way of shopping ethically and sustainably. The majority of brick and mortar stores are big brand and fast fashion with bad materials, bad quality and that is way too trend sensitive. So when shopping for sustainable brands you are often dependant on online shopping. I like to shop online, but since smaller brands often do not have the opportunity to offer free shipping and returns it makes it a bit risky to order when you are not sure about sizing.

Finding things that are within budget

Let’s be honest, ethically produced or sustainably made clothing is not cheap. Quality materials are more expensive than polyester and having a fair supply chain where people are being payed fair wages means more expensive end prices. I have a quite high budget and have in the later years mostly shopped in the bridge or affordable luxury category. So it is not as much of a stretch for me to be able to afford sustainable items. However, it is still very expensive especially when looking for high quality materials like cashmere and silk that can be bought for 100€ at H&M. The sustainable ditto is more towards 500€, so the difference is still noticeable.

When it comes to sustainable fashion I have come to terms with the fact that you can’t always tick all boxes. Buying something you really like, with good quality that will last a long time, that is also sustainable and ethical is like finding a four leafed clover, doable but hard. You have to compromise a bit sometimes and go with the best option available. For me, material is one of the criteria I do not like to compromise, for others it might be the ethical production. Whatever are your boxes to be ticked just remember that perfection shouldn’t stand in the way of good.

My clothing philosophy

priscilla-du-preez-638156-unsplashThat fast fashion is not the best option for the environment or the workers has been made quite clear for a while now. However, people keep shopping like there is no tomorrow. 80 billion garments are consumed every year, each item is then worn on average 7 times before discarded. Adding to that the fact that it takes about 7000 liters of water for making one single pair of jeans, one can understand that this is an enormously resource requiring industry. So what can you do about it?

My guidelines for clothing

The perfect option would be to never buy anything and when you do to only buy ethical/sustainable and second hand. But honestly, that is not easy, so I have given me some general guidelines for how to keep a long-lasting closet, that might not always be organic or recycled, but puts focus on buying things that will be used, and for a long time. So what do I focus on when shopping?

Good materials

When it comes to the fabrics the clothing are made of, I like to stick to natural materials. These are made of renewable sources, in comparison to non-renewable man made materials such as polyester and acrylic. They are breathable and help you regulate body temperature better and, in general, I think they are more comfortable. If possible I try to choose an organic or certified option, this is especially important for cotton as it is one of the most chemical heavy productions that also require crazy amounts of water.

My favorite materials:

  • Wool – Keeps you warm. Doesn’t need much cleaning. Long lasting and durable.
  • Silk – Soft as no else. Beautiful. Light and breathable.
  • Linnen – Eco-friendly. Looks good even wrinkly. Light and breathable.
  • Lyocell – Soft. Drapes nicely. Eco-friendly.
  • Organic cotton – Soft. Durable. Easily maintained.

High quality

High quality is not only about buying good materials. It is equally about the garment being well constructed. This means that the seems, hems, buttons, the fit and other parts of the actual construction should be well done. High quality items will last longer since they will not unravel in the seems or just break in general. Since I want to build a closet that will last a long time this is essential.

Timeless designs

Sticking to a timeless design and avoiding major trends gives a more long lasting closet. Style never goes out of fashion and good cuts are always stylish. I am not saying that you can never buy anything “trendy”, but having a closet full of trendy means you will be stuck in a hamster wheel of always needing more because you feel off. Finding a style that suits you will work in the long run. However, just because a Chanel suit is timeless doesn’t mean you should buy it, you should still be true to you.

So all in all I try to choose quality over quantity, to rather spend on fewer and more expensive pieces that are on style and will last. What rules do you follow when shopping?

The 10×10 challenge: summary

T-shirts on a rack

As I wrote about 2 weeks ago and as you might have seen on my Instagram I have done the 10×10 challenge. For ten days I have worn a mix of ten garments and shoes with the hopes of saving some time and getting more creative with using what I already own. So now that my ten days have ended and I have had some reflection time I just wanted to share it. Maybe someone is thinking of doing the same, or just interested in a capsule closet. Well, here is a summary of my experience and thoughts.

How did I do?

So in the ten days I did manage to create ten different outfits. A lot of them were quite similar and simple, but that might also be because of the nature of the garments. I had to do laundry in the middle of the ten days because I was clumsy enough to get all my white items dirty. Then after a few days I also noticed a hole in one of the items, not ideal. However, I think I easily could have done a few more days, but not with much enthusiasm. Overall I would say that I did well on the challenge since I did make it through those ten days, even if the outfits were new the new thinking or special.

Three of the created outfits during the challenge

What did I think of it?

It did not really save time for me, which I had hoped. It was actually quite time consuming because I had to do a lot of laundry during the week (to keep up with only ten garments), which I normally don’t have to do that often. Doing laundry in my current housing situation takes a lot of time and effort, since we’re ten people sharing two machines, for which one cycle takes around three hours. Combining that with most people working during the day I have had to get up 3-4 hours before work just to be able to catch an empty machine. The time planning outfits I felt was more of a hassle than usually too, as I wanted to try to not outfit repeat or wear the same thing two days in a row.

Additionally, it did not really spark any new creativity, as I had hoped. I think I dressed pretty much like I usually do, no new revolutionary combination came up (I also did chose a rather basic selection so maybe this shouldn’t be a surprise). I rather felt restricted and bored.

Then there is the temperature or weather problem. I feel like a challenge like this is more doable in a milder, more stable climate. These weeks the temperature has ranged between 3-15 degrees Celsius, sometimes almost in one day. Dressing for this kind of weather is quite hard and when you always need several layers it’s hard to do with such few items. A summer capsule might be the easiest to start out with based on this.

Will I do it again?

Maybe, I’m not sure. I felt it took a lot of effort for me this time around. If I were to do it again it would be during a warmer season. Also, next time I think I would exclude the shoes to, not in a way to get to use more of my shoes (it was quite easy sticking to the two pairs), but because I felt a bit too restricted with only 8 clothing items. I’m up for trying a bigger, longer challenge. Maybe a month or so with 20 garments. I feel that would suit my preferences and habits better.

So all in all, the results of the challenge was maybe not what I expected. But one thing I felt afterwards was a love and longing for my full closet and maybe living with less for a while is also a way of appreciating living with sligthly more.

10 basic garments I base my wardrobe on


When minimizing ones closet, good staples become even more important. They are versatile, classic and if you buy good quality (which you should if you can, quality over quantity) they will last you for years. Everyone has different preferences, some might feel comfortable in flats, others in heels, some in pants, others in skirts. It all comes down to what you wear the most and what makes your closet more versatile and the morning closet line up simpler.

In my closet there are a few things that are indispensable. They are either garments I wear almost every day or items I returned to every year, even if I don’t wear them that often. Like fancier dresses, they might not be the most useful garment in my closet since I’m not going to that many parties anymore, but the ones I own I have had for 3-5 years and I always return to them because they fit me well and are of a rather classic cut that always works. For fancier events, they are my comfort zone so I would never think of throwing them out even if they only get worn 2-3 times each a year.

Back to the staples! In my closet these are the most important garments that I tend to return to whenever inspiration fails.

White shirt

A classic for people who work in offices with dress codes or people who want to look a bit put together. I own a decent amount of white shirts in different models, fabrics and cuts and it is generally the first thing I reach for on a stressful morning. I’m not a huge fan of the classic Oxford since it really does not fit my body, so I tend to go for more oversized boyfriend cuts when it comes to shirts. There’s really a huge range of styles and something for everyone.

Simple fitted pants

A pair of fitted pants is a great addition to any closet. Whether you prefer high or low waste, slim or wide legs they are great for everyday use. My color of preference for pants has always been black or dark navy, but any neutral would do good for mix and match purpose.

A pair of black flats

Ever since I went on my first trip alone to Paris I have been in love with the ballerina flat. In my eyes it is the perfect flat, feminine and chic, yet comfortable. There are other great styles for flats like a nice loafer or brogues, which I unfortunately cannot really figure out how to style so I’ve just stuck to the ballerinas. Nevertheless, a black flat is a great addition to any closet.

A pair of black boots

Continuing with the black shoes, a pair of black boots is another thing my closet would be incomplete without. Here I mix all kinds, high heels, biker boots, low heels and chelseas. Since I live in a rather cold climate boots is what I tend to wear for more or less half the year so investing in good ones is a must. If you live in a warm climate you might not need it for weather purpose, but you know, they are also kinda cute!

A pair of sneakers

A pair of comfortable sneakers is a must in my closet. And I’m not talking about the big running shoes à la Asics now, but rather the more refined everyday one. It can be a simple tennis shoe or more athletic, but not a proper sports shoe. They’re great for leisure, walking and exploring, so a real must for weekend city exploring or travelling.

The black jacket

There was an exposition by Karl Lagerfeld in Paris when I lived there years ago celebrating one of Chanels most important garments: the black jacket. Black goes with any color and once again since I live in a colder climate I wear jackets more or less all year round. I often notice that while it’s more fun to get colored jackets and fun prints, a black jacket just matches easier and that makes it a great staple.

The white t-shirt

I don’t think this need that much introduction. A white t-shirt is the staple of staples in my book. A really nice fitted white tee can make a pair of jeans look nice and casual, but can equally work under a suit jacket for a more dressed up look.

A good knitted sweater

Especially for us in colder climates this is a must. I classic knitted sweater (I would go with a crew neck if I could only chose one) to layer on top of shirts and tees will make winter a nicer affaire. I would opt for wool (cashmere, merino, alpacka) for warmth, otherwise cotton is also a good option. I try to stay clear of man-made materials (e.g. polyester, nylon, acrylic) since it breathes badly and it’s a non renewable resource and thus bad for the environment. If you feel that nice wool sweaters tend to be to expensive, look second hand, there are heaps of nice woollen sweaters to be found.

The little black dress

The classic black dress. Chanel put this garment on the map forever and I am thankful! It’s a go to for me whenever I am in doubt what to wear to a nicer or more formal event. I play with the cuts slightly depending on the context, for a more proper work related event I go with a simple cut up top with a blazer, for a cocktail party I am a fan of a low back.

The statement garment

This might seem a bit off compared to all the other items on the list that are all classics or neutrals. But I do believe in having one (or a few) statement pieces that stand out. Also if everything else is in neutrals, there’s no problem matching it anyways. In my closet this tends to be coats or jackets and shoes, I have a flair for jackets with crazy patterns and fun texture and when it comes to shoes I have more than one pair that is glittery…

So that sums it up. The ten basics I base my wardrobe on. There are other pieces that didn’t make it on the list but have a place in my wardrobe too, such as jeans and simple skirts, so I’ll just give them an honorable mention. What are your thoughts on this, do you have any staples that you could not do without?

10 x 10 challenge: ten garments, ten days


Wardrobe challenges are a great way to challenge yourself to live with less, use what you have and get more creative. I am not sure if I could live my live with a capsule closet, but I believe it is good to always explore the different ways of getting a more sustainable closet. For the coming ten days I will do a challenge called the 10×10.

What is it and why should you do it?

The 10×10 challenge consists of wearing only 10 items for 10 days. It is a short (trial) version of a capsule closet and the project 333, which is a challenge that goes on for a 3 months. Reasons for doing it range from wanting to get to know your closet better, seeing that you can live with less to sparking creativity.

The reasons for which I’m doing this challenge is to improve my creativity with what I wear and to inspire to live with less. The Pareto principle says that 80% of the time we wear 20% of what we own so it really shouldn’t be that hard.

Since 10 items is not a lot, there are of course garments that are to be excluded from the ten. Usually they are:

  • Workout and lounge clothes
  • Socks and underwear
  • Jewelry/hair accessories

In addition, I also decided to exclude jackets, because the weather is a bit unreliable and since I only wear it back and forth to work and it doesn’t feel like a part of my outfit I chose to exclude it. However, I will probably only use one or two.

I believe that this challenge is for you to challenge yourself so if you feel like you want to include or exclude something that normally isn’t, I say go for it. Your game, your rules.

What items will I wear?

The garments I have chosen to include are:

  1. Black slim pants
  2. Blue cropped jeans
  3. White sleeveless dress
  4. White button shirt
  5. White t-shirt
  6. Knitted grey sweater
  7. Black knitted turtleneck
  8. Black midi skirt
  9. White sneakers
  10. Black healed boots

In total that makes it 3 bottoms, 4 tops, 1 dress and 2 pairs of shoes. The color palette is mostly black and white, with some grey and blue added in. I think that for a first mini capsule it might be good to stick to mainly neutrals (if you’re not a person only wearing color, then stick to that), since they in general are easier to mix and match. I have also stuck to quite simple and timeless items that go well together to make this a good experience.

So there you have it, the mini capsule 10×10 challenge. I will give you an update on how it goes and you will be able to see every days’ outfit on my Instagram too.


What is a sustainable life to me?

Having grown up in Scandinavia as a Millennial, there was rarely any shortage of money or stuff being bought. However, being from a small town, both of my parents grew up quite frugal on the country side. They did not have an abundance of things, and nice steaks and meat every day was out of the question. A trip somewhere had to be saved up for an entire year and a new TV was something you bought when the old one broke, if you had the money that is.

Have less do more

So when I was a kid, my parents got better jobs, they started earning good money and buying stuff, but they kept their old ways in some aspects. Throwing away stuff that works and look nice is still hard for them, even though they never ever use it. I assume this is a relic of their childhood, never wanting to waste anything. Even if it is a shirt they haven’t used in 10 years and doesn’t fit anymore. After travelling and living abroad for a while I returned and just felt weighed down by all the stuff in the house, all the clothes I owned and the lack of space. It makes me feel anxious. I also hate cleaning, and having a lot of stuff makes cleaning even harder.

Since trying to minimize my life, I feel a lot lighter. Life feels a bit easier. With less clothing, the mornings are easier because I don’t have to dig through the closet. Cleaning can be done in 15 minutes (I live reeeeally small) and I can actually fit my stuff in my room.

A sustainable life to me is not only about the material things. A sustainable life is about maintaining mental and physical health, financial stability and just a general wellbeing and experiences. So that is what I am working on now. To live my best life, a life that is durable and doable for both me and the planet. Humans are not sustainable for the planet, so we need to be the most sustainable we can. At least we need to make an effort to.