Why You Should be Buying the Most Expensive you can Afford

minimalistic clothing hanger

Most of us have probably bought some expensive item once only to realize that a higher price is not necessarily a sign of better quality. A higher price can today often be attributed to branding and marketing and thus might have very little to do with the actual quality. This, however, doesn’t mean that you should be buying cheap!

Cheap fast fashion is usually thought to be worth its price, but mostly due to the sad fact that you expect it to be of shitty quality when you pay next to nothing. It’s basically you going in with low expectations and then those expectations turn out to be true.

Even though I have already acknowledged the fact that price isn’t necessarily an indicator of quality, I do believe that we should all buy the most expensive we can afford. And here is why:

Room for Actually Paying the Makers

When a t-shirt costs 5€, there is really no room for paying the makers (unless the brand has no markup), but for a 50€ t-shirt, there is. This does not inherently mean that all 50€ t-shirts are a great buy of superior quality that is made ethically, especially if there is a fancy logo on it or in it.

So even if the price can be an indicator or that the company is paying their makers the best way to actually know if a brand is paying the makers is to do your own research.

You Will Buy Less

This one is simple math. If you buy more expensive items, you’ll have to decrease the amount to be able to purchase. So buying more expensive will force you to buy less, which in itself is a win for the planet, but it will also likely make you take more conscious shopping decisions.

It’s Less Disposable

In today’s society, fast fashion has become the new normal. Fast fashion in itself is disposable since it’s dirt cheap and it would cost you more to repair an item than to get a completely new one.

No one wants to throw away a 200€ dress after three wears because they are sick of it. This will make you consider every purchase more. It feels fine buying a dress from H&M you know you might only wear 2-3 times, but when you invest more in an item, it’s not as disposable and you will feel the need to go for something that will last longer.

You Will Likely Care Better for it

Just like no one wants to throw away something they had to save up for two months, no one wants their expensive hard earned items to break or shrink or lose color. I know myself that tend to be more careful in my handling of delicate silk shirts and cashmere, than with cheaper synthetics. Since we know that one of the most sustainable things we can do with our fashion is to wear it for as long as possible, this is a win.

Do you feel like you handle the purchase and care of a more expensive item differently from a fast fashion one?

What is Ethical Fashion and Why Should I buy it?

FashRev_assets_quotesEmmaWatson

Today, Monday 22nd until Sunday 28th is Fashion Revolution Week. Fashion Revolution is an organization formed by Orsola di Castro??

What is ethical fashion?

To really define ethical fashion is quite hard. I always saw (and still do see) ethical fashion as fashion that focused on social aspects of the fashion process, ethical and fair trade labor, companies that made sure that workers were paid fairly and worked in safe and humane conditions. This is also often the use I see from a lot of brands promoting themselves as ethical.

In its essence though, ethical fashion is a wide definition of designing, producing and distributing fashion with ethics in mind. This means ethical in regard to all. To the planet, the people within the supply chain, as well as animals. Thus it encompasses both eco-friendly/sustainability, cruelty-free and fair labor.

If we look at an example, Everlane is often championed as an ethical brand. The reason for this is that they are somewhat transparent and use ethical factories. So nothing really about the environment or animal welfare. This is what makes the term quite confusing.

Why is it needed?

According to Fashion Revolution  women in the Guangdong region in China (where a lot of fashion is made) have to work up towards 150 hours of overtime every month. In addition, only about 10 percent of them have access to social insurance. In Bangladesh, the workers are only earning about one-fourth of the living wage, about 44£ a month! At the same time, the amount of fashion that is produced per year has more than doubled since the year 2000. In 2014, we bought 60 percent more garments than in 2000, while only keeping each garment for half the amount of time.

No matter if it’s the planet or the people you are more passionate about, these statistics clearly show that the speed of which the fashion industry is moving at is ever increasing and the planet and the people in the industry are paying the price. Fashion is a huge industry and it has the chance to make a great impact if it were to make sustainable changes.

Why is it more expensive?

Today most of us have access to fast fashion and have probably bought a t-shirt for less than 10€. So it makes sense that a lot of people would be shocked to see an ethically produced t-shirt cost four times as much. Ever since fashion was outsourced to cheaper countries, there has been a race for cheaper. When one country’s labor becomes too expensive (ergo, they get better paid), companies simply move their production to another, poorer, cheaper country. Until that country gets better wages and they move onto the next.

Fast fashion has given us a screwed view of what things actually cost because when you shop for fast fashion there is usually someone else paying. When you buy a cheap t-shirt, there really is no room for paying the workers fairly because after material costs and markups there is next to nothing left for the workers. It’s simple math.

This doesn’t mean that all items that are slightly more expensive pay fair wages. It might just be a higher markup to ear more money. But it’s safe to say that if you cannot believe how cheap it is, you can be pretty sure that someone along the line wasn’t paid.

Who made my clothes?

This is the question that Fashion Revolution wants us to pose to our favorite brands. Even though most brands write in which country the item has been produced, very few share who or even in which factory it was produced. A lot of times they do not even know. The supply chains are today a huge net of factories in many different countries and continents and the traceability is lacking. By demanding brands to answer the question of who made my clothes you are demanding a fairer production and a more transparent production.

So who will you be asking?

April challenge – shopping ban

Shopping mallIf you didn’t know, during April it’s Fashion Revolution Week. It was created as a reminder of Rana Plaza, the clothing factory in Bangladesh that collapsed on April 24th in 2013 killing 1134 people, and tries to raise the question of fair and ethical conditions within the fashion industry. As a way of honoring this week and the horrible conditions many (most) garment workers face today, I decided to make my April challenge a shopping ban.

So why did I decide to do a shopping ban? Well, mostly because over-consumption is one of the biggest problems in fashion today! In the last decades, the consumption of clothing has drastically increased, while the prices and thus salaries for those making the clothes have gone down. One of the best ways of decreasing one’s own impact through fashion is to buy less, so that’s what I’m doing! One month is a pretty short time, but sometimes it’s harder than you think because our entire society is built around shopping and consumption. We are constantly told to renew ourselves, our closets and our homes and this pressure can make even the most conscious person go crazy. For me, one month is a start and probably, I will challenge myself to a longer period soon.

So what does this small shopping ban entail? Well, it means no buying clothes, shoes, accessories, home decor, books or anything. The only thing I am allowed to consume is necessary stuff such as hygiene products, medicine, and food.

Have you ever tried a shopping ban or have you thought about doing one?