Why You Should be Buying the Most Expensive you can Afford

minimalistic clothing hanger

Most of us have probably bought some expensive item once only to realize that a higher price is not necessarily a sign of better quality. A higher price can today often be attributed to branding and marketing and thus might have very little to do with the actual quality. This, however, doesn’t mean that you should be buying cheap!

Cheap fast fashion is usually thought to be worth its price, but mostly due to the sad fact that you expect it to be of shitty quality when you pay next to nothing. It’s basically you going in with low expectations and then those expectations turn out to be true.

Even though I have already acknowledged the fact that price isn’t necessarily an indicator of quality, I do believe that we should all buy the most expensive we can afford. And here is why:

Room for Actually Paying the Makers

When a t-shirt costs 5€, there is really no room for paying the makers (unless the brand has no markup), but for a 50€ t-shirt, there is. This does not inherently mean that all 50€ t-shirts are a great buy of superior quality that is made ethically, especially if there is a fancy logo on it or in it.

So even if the price can be an indicator or that the company is paying their makers the best way to actually know if a brand is paying the makers is to do your own research.

You Will Buy Less

This one is simple math. If you buy more expensive items, you’ll have to decrease the amount to be able to purchase. So buying more expensive will force you to buy less, which in itself is a win for the planet, but it will also likely make you take more conscious shopping decisions.

It’s Less Disposable

In today’s society, fast fashion has become the new normal. Fast fashion in itself is disposable since it’s dirt cheap and it would cost you more to repair an item than to get a completely new one.

No one wants to throw away a 200€ dress after three wears because they are sick of it. This will make you consider every purchase more. It feels fine buying a dress from H&M you know you might only wear 2-3 times, but when you invest more in an item, it’s not as disposable and you will feel the need to go for something that will last longer.

You Will Likely Care Better for it

Just like no one wants to throw away something they had to save up for two months, no one wants their expensive hard earned items to break or shrink or lose color. I know myself that tend to be more careful in my handling of delicate silk shirts and cashmere, than with cheaper synthetics. Since we know that one of the most sustainable things we can do with our fashion is to wear it for as long as possible, this is a win.

Do you feel like you handle the purchase and care of a more expensive item differently from a fast fashion one?

What is Ethical Fashion and Why Should I buy it?

FashRev_assets_quotesEmmaWatson

Today, Monday 22nd until Sunday 28th is Fashion Revolution Week. Fashion Revolution is an organization formed by Orsola di Castro??

What is ethical fashion?

To really define ethical fashion is quite hard. I always saw (and still do see) ethical fashion as fashion that focused on social aspects of the fashion process, ethical and fair trade labor, companies that made sure that workers were paid fairly and worked in safe and humane conditions. This is also often the use I see from a lot of brands promoting themselves as ethical.

In its essence though, ethical fashion is a wide definition of designing, producing and distributing fashion with ethics in mind. This means ethical in regard to all. To the planet, the people within the supply chain, as well as animals. Thus it encompasses both eco-friendly/sustainability, cruelty-free and fair labor.

If we look at an example, Everlane is often championed as an ethical brand. The reason for this is that they are somewhat transparent and use ethical factories. So nothing really about the environment or animal welfare. This is what makes the term quite confusing.

Why is it needed?

According to Fashion Revolution  women in the Guangdong region in China (where a lot of fashion is made) have to work up towards 150 hours of overtime every month. In addition, only about 10 percent of them have access to social insurance. In Bangladesh, the workers are only earning about one-fourth of the living wage, about 44£ a month! At the same time, the amount of fashion that is produced per year has more than doubled since the year 2000. In 2014, we bought 60 percent more garments than in 2000, while only keeping each garment for half the amount of time.

No matter if it’s the planet or the people you are more passionate about, these statistics clearly show that the speed of which the fashion industry is moving at is ever increasing and the planet and the people in the industry are paying the price. Fashion is a huge industry and it has the chance to make a great impact if it were to make sustainable changes.

Why is it more expensive?

Today most of us have access to fast fashion and have probably bought a t-shirt for less than 10€. So it makes sense that a lot of people would be shocked to see an ethically produced t-shirt cost four times as much. Ever since fashion was outsourced to cheaper countries, there has been a race for cheaper. When one country’s labor becomes too expensive (ergo, they get better paid), companies simply move their production to another, poorer, cheaper country. Until that country gets better wages and they move onto the next.

Fast fashion has given us a screwed view of what things actually cost because when you shop for fast fashion there is usually someone else paying. When you buy a cheap t-shirt, there really is no room for paying the workers fairly because after material costs and markups there is next to nothing left for the workers. It’s simple math.

This doesn’t mean that all items that are slightly more expensive pay fair wages. It might just be a higher markup to ear more money. But it’s safe to say that if you cannot believe how cheap it is, you can be pretty sure that someone along the line wasn’t paid.

Who made my clothes?

This is the question that Fashion Revolution wants us to pose to our favorite brands. Even though most brands write in which country the item has been produced, very few share who or even in which factory it was produced. A lot of times they do not even know. The supply chains are today a huge net of factories in many different countries and continents and the traceability is lacking. By demanding brands to answer the question of who made my clothes you are demanding a fairer production and a more transparent production.

So who will you be asking?

Why and How You Should Do a Shopping Ban

Girl in clothing shop

A shopping ban is exactly what it sounds like, a ban from shopping. But the exact rules for a shopping ban tends to differ depending on who you ask. Most people, however, would include any shopping in the form of clothes and apparel, as well as shoes and accessories. Many would also add any items for the home or tech appliances.

So why should you try a shopping ban, and how do you do it?

Why should you do a shopping ban?

There are many reasons for doing a shopping ban, but I would ultimately say that they all include something. And that is sustainability. Ther reasons might be:

Financial sustainability

It’s quite common for people that are in debt or are facing tough financial times to cut their shopping for a shorter or longer period. It allows them to cut their unnecessary spendings from shopping to better their financial status.

Environmental sustainability

More and more people are getting aware of the fact that overconsumption is killing the planet and the people. Buying less stuff will have a positive impact on one’s personal impact on the world. It will mean fewer resources used to produce products for you, as well as fewer things to have to recycle, reuse, repurpose.

Mental sustainability

There is a reason why Marie Kondo and minimalism have become a big trend. Living with less can give you more time for the things that really matter. If you are a shopaholic and only find joy in buying new things all the time a shopping ban can be a great way to kick the bad habit.

No matter why you want to buy less a shopping ban is a great way to detox your shopping habits.

How to do it?

Set clear rules

The first thing to do is to set rules that work for your situation. If you have kids it might be hard to ban all type of shopping you do, but you could decide that purchases for the children are okay, but not for you. Some people think that gifts are okay to buy, as they are not for yourself. Some people include almost all purchases in a ban, even experiences such as travels, concerts and restaurant visits.

If you have any purchases you know will be needed during the time of the shopping ban, it’s a good idea to write out a list of needed items that are exempt from the ban. You might need to buy a bridesmaid’s dress for your best friends wedding, your running shoes are starting to break, or your computer is really old and you do not know if it will survive the time. The rules are for you to have a better experience and to hold yourself accountable.

Be realistic

This one is probably the most important one. You need to be realistic with both the rules of the shopping ban and during the actual process. What works for others might not be for you. I know people who have done modified shopping bans where they are not allowed to buy anything new, but they can buy second hand.

Also, don’t be a Scrooge for things like your health and wellbeing and don’t feel bad if unexpected expenses come up. You might get a bad toothache that will result in expensive appointments. There is nothing you can do about this (except maybe keeping a buffer for unexpected events), so just deal with it and move on. You simply need to give room to life happening, e.g. it’s okay to replace something you really need that breaks, it will not make you a bad person. The ban is a detox, it is meant to change your habits, not get rid of them all together!

Remove & avoid the temptation

Just like when you’re on a diet (not that I really do diets, because they kinda suck) it’s a good idea to remove and avoid all temptation. Out of sight, out of mind, right?

A great first step in removing temptation is to unsubscribe from all sources that usually triggers your shopping behavior. This can mean unsubscribing from e-mails or send-outs from companies, as well as muting or unsubscribing from brands or influencers on social media. Avoiding temptation can mean that you avoid going into stores all together or at least the ones where you usually shop. It can mean that you avoid going to the mall since it might trigger you. Sometimes it might even involve avoiding certain people that seem to trigger your behavior…

Change your habits

Changing your habits and exchanging them for new (healthier) ones is key to remaining the behavior after the ban is over. Otherwise, you risk returning to bad habits once the ban is off. It doesn’t really matter what you fill your time with, you could swap scrolling through online shopping sites for reading a book, or knitting, or whatever that makes you feel good. But try to swap it for something positive. Sometimes we do not understand how much time we actually spend consuming or looking to consume, but if you use that time wisely, you can come a long way!

Remember it’s not forever

Maybe this seems a little bit contradictive to the last point. Obviously, the intention of the ban is to challenge one’s perceptions and habits. Still, remembering that it’s not forever can help deal with it. Hopefully, when later comes and the ban is over, you won’t have the same urge to buy anymore, and you will have a more conscious relationship to shopping.

Find your creativity

When you are not allowed to follow in your old habits of buying new every time you feel uninspired or bored it is vital to get more creative with what you have. If interior decor is your thing, you could get creative by using items from nature, upcycling things (maybe making a nice candle holder from a glass jar?), or simply rearrange the furniture a bit. If clothing is your biggest vice you could try borrowing from friends, refashion things you already own or try find a way to use something in the not intended way (like a dress as a skirt/top…). I have also found help in using the Cladwell app. It can give you suggestions on how to combine the items you have in ways you didn’t think of before.

Are you up for a shopping ban?

April challenge – shopping ban

Shopping mallIf you didn’t know, during April it’s Fashion Revolution Week. It was created as a reminder of Rana Plaza, the clothing factory in Bangladesh that collapsed on April 24th in 2013 killing 1134 people, and tries to raise the question of fair and ethical conditions within the fashion industry. As a way of honoring this week and the horrible conditions many (most) garment workers face today, I decided to make my April challenge a shopping ban.

So why did I decide to do a shopping ban? Well, mostly because over-consumption is one of the biggest problems in fashion today! In the last decades, the consumption of clothing has drastically increased, while the prices and thus salaries for those making the clothes have gone down. One of the best ways of decreasing one’s own impact through fashion is to buy less, so that’s what I’m doing! One month is a pretty short time, but sometimes it’s harder than you think because our entire society is built around shopping and consumption. We are constantly told to renew ourselves, our closets and our homes and this pressure can make even the most conscious person go crazy. For me, one month is a start and probably, I will challenge myself to a longer period soon.

So what does this small shopping ban entail? Well, it means no buying clothes, shoes, accessories, home decor, books or anything. The only thing I am allowed to consume is necessary stuff such as hygiene products, medicine, and food.

Have you ever tried a shopping ban or have you thought about doing one?