Most of us have probably bought some expensive item once only to realize that a higher price is not necessarily a sign of better quality. A higher price can today often be attributed to branding and marketing and thus might have very little to do with the actual quality. This, however, doesn’t mean that you should be buying cheap!
Cheap fast fashion is usually thought to be worth its price, but mostly due to the sad fact that you expect it to be of shitty quality when you pay next to nothing. It’s basically you going in with low expectations and then those expectations turn out to be true.
Even though I have already acknowledged the fact that price isn’t necessarily an indicator of quality, I do believe that we should all buy the most expensive we can afford. And here is why:
Room for Actually Paying the Makers
When a t-shirt costs 5€, there is really no room for paying the makers (unless the brand has no markup), but for a 50€ t-shirt, there is. This does not inherently mean that all 50€ t-shirts are a great buy of superior quality that is made ethically, especially if there is a fancy logo on it or in it.
So even if the price can be an indicator or that the company is paying their makers the best way to actually know if a brand is paying the makers is to do your own research.
You Will Buy Less
This one is simple math. If you buy more expensive items, you’ll have to decrease the amount to be able to purchase. So buying more expensive will force you to buy less, which in itself is a win for the planet, but it will also likely make you take more conscious shopping decisions.
It’s Less Disposable
In today’s society, fast fashion has become the new normal. Fast fashion in itself is disposable since it’s dirt cheap and it would cost you more to repair an item than to get a completely new one.
No one wants to throw away a 200€ dress after three wears because they are sick of it. This will make you consider every purchase more. It feels fine buying a dress from H&M you know you might only wear 2-3 times, but when you invest more in an item, it’s not as disposable and you will feel the need to go for something that will last longer.
You Will Likely Care Better for it
Just like no one wants to throw away something they had to save up for two months, no one wants their expensive hard earned items to break or shrink or lose color. I know myself that tend to be more careful in my handling of delicate silk shirts and cashmere, than with cheaper synthetics. Since we know that one of the most sustainable things we can do with our fashion is to wear it for as long as possible, this is a win.