That fast fashion is not the best option for the environment or the workers has been made quite clear for a while now. However, people keep shopping like there is no tomorrow. 80 billion garments are consumed every year, each item is then worn on average 7 times before discarded. Adding to that the fact that it takes about 7000 liters of water for making one single pair of jeans, one can understand that this is an enormously resource requiring industry. So what can you do about it?
My guidelines for clothing
The perfect option would be to never buy anything and when you do to only buy ethical/sustainable and second hand. But honestly, that is not easy, so I have given me some general guidelines for how to keep a long-lasting closet, that might not always be organic or recycled, but puts focus on buying things that will be used, and for a long time. So what do I focus on when shopping?
When it comes to the fabrics the clothing are made of, I like to stick to natural materials. These are made of renewable sources, in comparison to non-renewable man made materials such as polyester and acrylic. They are breathable and help you regulate body temperature better and, in general, I think they are more comfortable. If possible I try to choose an organic or certified option, this is especially important for cotton as it is one of the most chemical heavy productions that also require crazy amounts of water.
My favorite materials:
- Wool – Keeps you warm. Doesn’t need much cleaning. Long lasting and durable.
- Silk – Soft as no else. Beautiful. Light and breathable.
- Linnen – Eco-friendly. Looks good even wrinkly. Light and breathable.
- Lyocell – Soft. Drapes nicely. Eco-friendly.
- Organic cotton – Soft. Durable. Easily maintained.
High quality is not only about buying good materials. It is equally about the garment being well constructed. This means that the seems, hems, buttons, the fit and other parts of the actual construction should be well done. High quality items will last longer since they will not unravel in the seems or just break in general. Since I want to build a closet that will last a long time this is essential.
Sticking to a timeless design and avoiding major trends gives a more long lasting closet. Style never goes out of fashion and good cuts are always stylish. I am not saying that you can never buy anything “trendy”, but having a closet full of trendy means you will be stuck in a hamster wheel of always needing more because you feel off. Finding a style that suits you will work in the long run. However, just because a Chanel suit is timeless doesn’t mean you should buy it, you should still be true to you.
So all in all I try to choose quality over quantity, to rather spend on fewer and more expensive pieces that are on style and will last. What rules do you follow when shopping?