You probably already know about Black Friday. The Friday after Thanksgiving. The single biggest shopping day of the year.
However, you might not have heard about White Monday. The Monday before Thanksgiving that focuses on non-material consumption. On services, swapping, borrowing and fixing instead of buying new.
I place no judgment in whether a company or an individual decides to participate in Black Friday. Not taking part can be incredibly tough since it is such a huge ordeal. Many companies make up most of their revenue in the last quarter of the year, so while not taking part in Black Friday is admirable some smaller companies might not survive not participating.
Doing Black Friday responsibly
Some might argue that the most responsible thing to do would be to skip it completely. And while I do agree that would be the ideal situation, I also acknowledge that not all of us might have be privileged enough to do so. Neither do I believe it is the responsibility of the consumers as they did not create this day, retail companies did.
Only buy if you need
This is a given. If you don’t need something or have planned on purchasing do not get it! If you find yourself struggling with this, write a list before of things you are planning on buying. If they happen to be on sale then get them, but only allow for purchases on your list.
Sales are a great opportunity to buy ethical and sustainable since it will be more affordable than normally. So if your budget does not normally allow you to invest in these pricier, ethical brands then use the sales. Just keep in mind the above point, only buy if you need it before sales start!
Don’t get fooled by the red tags
We are generally triggered by sales items to think we “save” money. But never will you ever save money from spending. Spending is spending and saving is saving. As in keeping them for later. However, if you have had an item on your list for a longer while and you happen to find it at a reduced price during the sales, it’s reasonable to get it. It’s still spending money, but you are saving in comparison to buying it full price, which would have be the other option.
Swapping Black Friday for White Monday
Reuse, repair & rent. That’s the manifesto of White Monday which compared to Black Friday promotes circular alternatives, so ways to consume without buying new. It was founded as late as 2017 in Sweden and has grown quickly to now be present in 9 countries, with over 200 companies and almost 150 influencers participating!
If you want to join in, share a photo of yourself on social media with the hashtag #whitemonday on the 25th of November and don’t participate in Black Friday. A great thing is that many of the circular companies that are participating in White Monday will give discounts during the way for their services. A great opportunity to try a new circular service! You can see all participants on their website.
I’m still on a shopping ban so I will not be participating in Black Friday. How about you?